The White House’s official X account shared a parody of Nicole Kidman’s viral AMC ad to promote the “Golden Age” of MAGA—and was instantly criticized.
The White House was criticized after it lampooned AMC’s viral Nicole Kidman commercial with an apparent generative-AI parody that closely mimicked the original’s visuals and soundtrack to promote the “Golden Age” of MAGA.
Instead of an AMC theater, the spoof uses the White House as its setting and replaces Kidman with a man wearing a MAGA hat.
The video opens with the White House reflected in a puddle before following the man inside as the same orchestral score plays. It echoes the original ad’s narration, replacing Kidman’s reference to coming to AMC “for magic” with a message about coming to the White House “for MAGA” and to “fight” and “win.”
The narrator says:
“We come to this place for MAGA, to fight, fight, fight and win, win, win because we need that, all of us. The indescribable feeling we get when we hear the National Anthem and stand together, stronger than ever before. Under this administration, we’re going somewhere we’ve never been.”
The narrator continues:
“We aren’t just watching history; we’re making it. Rebuilding our country better than ever, a country where we don’t do heartbreak, we do victory. An America that is safer, more secure, more prosperous, and any setbacks that stand in our way simply makes the comeback that much sweeter.”
The video concludes:
“Welcome to the Golden Age.”
The White House captioned the video:
“Silence your cell phones. Sit back. Welcome to the Golden Age.”
The article notes that the White House’s portrayal of a “Golden Age” drew criticism, pointing to ongoing concerns about affordability and the war in Iran.
The article adds that the White House has continued using its social media accounts for similar far-right meme-style political messaging. It cites a previous example in which the administration shared an altered version of the opening credits of Rick and Morty, replacing the show’s characters with Trump and Vice President JD Vance and presenting the second Trump administration as “the best dimension yet.”
